The Founders


LeTa Jussila and Michelle Bean are the two women behind the Santa Cruz Challenge. Both having backgrounds in medicine and fitness, they combined their expertise to launch an integrative and holistic health and fitness program that reward locals for investing in their health by collaborating with the community.

Founder of Optimal Health and Fitness and Co-Founder of the Santa Cruz Challenge, Chinese Doctor LeTa is a Certified Personal Trainer by the International Academy of Sports Sciences, Certified Outdoor Action Fitness Instructor, a California Board Certified Acupuncturist and Herbalist, A Board Member of Inner Light Ministries, a First Line Therapy Provider and runs a successful Medical Weight Loss Programs. She acquired her Undergraduate Degree from Syracuse University in Environmental Public Policy and her Master’s Degree in Traditional Chinese Medicine from Five Branches Institute. She is currently finishing her Doctorate of Acupuncture and Oriental Medicine at Five Branches University in San Jose, CA. LeTa loves to educate, empower, inspire share her passion and gifts to the world.




Dr. Michelle Bean is the Co-Founder of the Santa Cruz Challenge. She graduated Summa Cum Laude from life West Chiropractic College and also received her black belt in mixed martial arts.
Since moving to Santa Cruz in October, 2010 Dr. Bean has positioned herself within the community as a leader in health and fitness as she has personally collaborated with over 200 health professionals, experts, and physicians, as well as over 50 fitness studios, their owners, trainers, and clients in Santa Cruz County. She has enrolled over 400 local residents in the program, as well as in the ongoing outdoor fitness group classes that she is currently leading. Dr. Bean brings her caring demeanor to her clients so all feel welcome and cared for.







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